MNFST.
For a case study design project at Pratt, I created a lifestyle brand that embodies a very spiritual nature. I named it MNFST, short for ‘Manifest’, to play into the trend of manifesting that has been popularized on TikTok in recent years.
One of the products that MNFST would sell is a 365-day self-reflection deck that encourages customers to answer prompts that could help to re-evaluate their ways of thinking. They could then upload their responses to the features QR code, and join a community of people on the same road to feeling fulfilled and in tune with their emotions and best selves.
The online platform would be designed in the same minimalist and organic aesthetic that mimics the rest of my designs.
MNFST’s original product, manifestation candles, turn the act of burning a candle into a distinct ritual of manifestation.
The candles are hand poured and made with the utmost care, and each label features a separate manifestation of the customer’s choosing.
Here is a brochure for MNFST. to advertise the company’s goals and products. In a digital age, MNFST hopes to occasionally stray away from technology to return to the physical world.
